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PUMA

Puma x Big Sean AW18 Campaign

CREATIVE DIRECTION ©2018

For the 2018, PUMA & Big Sean Autumn Winter Collection, the lookbook's overall creative would foreshadow the overgrown aesthetic, that would be eventually showcased in Big Sean's next album rollout. The lush greens & rugged textures provided a beautiful, yet simple backdrop to allow the collection to shine.

Credits

Creative Direction: Mike Carson

Photography: Tyrone Lebon

PUMA Team: Vivian Ramirez, Joshua Tetrault & Minnie Tran

Big Sean Art Director: Omar Rajput

Sets: David White

Styling: Ade Samuel

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Mike Carson ©2020
Multidisciplinary Creative