Dark Sky Paradise (Album Campaign)

CREATIVE DIRECTION, ART DIRECTION & FILM DIRECTION ©2014-2016

Big Sean's "Dark Sky Paradise" saw very distinct creative & art direction led by Mike Carson & Virgil Abloh, featuring desaturated contrasty imagery with a thru-line of precipitation seen in promotional materials. Mike oversaw all visual aspects of the album, including it's rollout, performances, and music videos. The album debuted at #1, is RIAA certified double platinum, has sold over 13million singles, and has amassed over 830 million music video views.

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