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Jordan Brand

Concord Classic

PRODUCTION + LIGHTING DESIGN & CONTENT DIRECTION ©2018

Mike provided Lighting + Production Design and Content for the consecutive year, for Jordan Brand's annual game in Chicago. This year was again a unique interactive basketball game, but this time inspired by 1995 the year the original Jordan "Concord" shoe was released. Taking cues from classic 8+16-bit basketball video games.

Credits

Production + Lighting Designer: Mike Carson for Thank You 92

Content Director: Mike Carson

Agency: Limitless Creative Co

Lighting Director + Programmer: Ryan Wiley for Thank You 92

Agency & Brand Leads: Gabby Viveros, Josh Tunson & Daniel George

Creative Direction: Jordan Brand Design + Limitless CC + Thank You 92

Content: Thank You 92+ HoverCraft Studio

Thank You 92 Team: Omar Rajput, JR Strickland, Adeshola Makinde

On-Site Production: SPL Chicago

Narrative Content Production: HPLA

Click Here for More on the Narrative Content.

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Photo Cred: Adeshola Makinde, Sam Kfare & Limitless CC

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Mike Carson ©2020
Multidisciplinary Creative