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Jordan Brand

Concord Classic (Films)

FILM DIRECTION & EVENT DESIGN ©2018

Inspired by 1995, the year the original Jordan "Concord" shoe was released, Mike directed 3 films that prefaced each game at the Jordan Brand "Concord Classic". This year was again a unique interactive basketball game, but this time taking cues from classic 8+16 bit basketball video games. Mike also designed the production & lighting for the games as well.

Credits

Director: Mike Carson for The 92 Group

Producers: Ryan Hahn & Chanel Urban for HPLA

DP: Roman Koval

Editors: JR Strickland & Mike Carson

Production Designer: Matilda Paulin

Agency: Limitless Creative Co

Agency & Brand Leads: Gabby Viveros, Josh Tunson & Daniel George

Animation: The 92 Group + HoverCraft Studio

The 92 Group Team: Omar Rajput, JR Strickland, Adeshola Makinde

Click Here for details on the Event Design.

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Photo Cred: Adeshola Makinde, Sam Kfare & Limitless CC

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Mike Carson ©2020
Multidisciplinary Creative