INFO

Honda

Twofold

FILM DIRECTION, CREATIVE DIRECTION & PRODUCTION DESIGN ©2022

In March 2022, Mike designed and directed “twofold” as a collaboration between him and Honda US. It consists of a two-part installation, one focusing on people seeing themselves in the car in a unique way and the other seeing the car in different environments, both surreal & realistic. All projections & content are practical, in-camera, & with no VFX (VFX was prior to the shoot to roto the talent out to re-project them). The final spot aired during the '22 NBA Finals.

Credits

Director + Creative Director + Production Designer: Mike Carson

EP: Ryan Hahn | Production Company: HPLA

Producer: Collin Druz

DP: Xiaolong Liu | Gaffer: Nick Durr

Editor: Chaz Smedley

LED & Car Tracing Content: Frameworx and The 92 Group

Music: Nez

1st AD: Jonas Morales | 2nd AD: Damon Limbrick

LED Content Animator: Jenni Yang

Rotoscoping for Re-projection: The Frender

LED Wall: 4Wall | Projection: 4Wall

Art Director: Isaac Aaron | Stylist: Ann-Marie Hoang

Agency: Quantasy & Associates

Q+A Team: Will Campbell, Chris Latouche, Lauren Johnson, Beth Hodzic, Adam Bollinger, Alex Sterns, Lauren Johnson, Lateef Sarnor

Check out the making of video below as well!

BTS Directed by: Juan Nieto

No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.