INFO

Kendrick Lamar

Super Bowl LIX Halftime Show

CREATIVE DIRECTION & PRODUCTION DESIGN ©2025

For the Apple Music Super Bowl LIX Halftime Show, Mike co-creative directed and designed with frequent collaborators Dave Free & Kendrick Lamar on the record-breaking performance. The show became the most-watched TV performance in history with over 133.5 million viewers, breaking the record held by Michael Jackson and surpassing the viewership of the game itself. The performance incorporated theatrical dialogue, clever cinematography, and unique production design that supported the narrative of the "Great American Game," featuring appearances from Samuel L. Jackson and Serena Williams. Mike's creative studio, ThankYou92, also creative produced and provided design and production support for the performance.

Credits

Creative Direction: Mike Carson, Dave Free & Kendrick Lamar

Production Design: Mike Carson & Dave Free

Production Design: Bruce Rodgers for Tribe Design

Serviced by pgLang

Director: Hamish Hamilton & Dave Free

Choreographer: Charm La'Donna

Creative & Design Support: Thank You 92

TY92 Producer: Valtteri Laihanen

TY92 Creative Consultants: Curtis Taylor, Jr & Omar Rajput

TY92 Art Director: Jack Headford

TY92 Visualization: Randy Cano | TY92 Creative Assistant: Mo Rezk

EPs: Jesse Collins, Roc Nation & Dave Free

Co-EPs: Dionne Harmon, Dave Meyers, Anthony Saleh, Cornell Brown

Producers: Jana Fleishman & Aaron Cooke

Lighting Design: Al Gurdon & Cory Fitzgerald

Music Direction: Tony Russell & Kendrick Lamar

Associate Dir: Hayley Collett

Editor: Guy Harding | Dir. Associate: Cam Whitelaw

Head of Wardrobe: Karizza Sanchez | KL Stylist: Taylor Mcneill | BG Stylist: Jess Willis

DP Consultant: Adam Newport-Berra | DP: Dylan Sanford

Special Thanks to The Entire pgLang Team, Roc Nation, DPS, Apple Music and Everyone who contributed!

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