INFO

Roddy Ricch

BET Awards Performance

FILM DIRECTION & CREATIVE DIRECTION ©2020

2020 upended the live performance as we knew it, so creativity and unique thinking was key to keep the momentum going, in the music space. Direction from the client for this was simply: "Sensory Overload". Mike directed this performance, which was the first major award show performance to air in the US, during the pandemic. Therefore setting the precedent for what was come thereafter.

Credits

Director & Creative Director: Mike Carson for The 92 Group

Associate Creative: Christopher Latouche

Producers: Ryan Hahn & Chanel Urban for HPLA

The 92 Group Producer: Amish Dani

DP: Xiaolong Liu | Live Lighting: Ryan Wiley

Editor: Chaz Smedley | VFX: Foreign Xchange | Color: Jacob McKee

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