INFO

Puma

Puma x Big Sean SS18 Campaign

CREATIVE DIRECTION ©2018

Led by creative direction from Mike, the idea for the SS18 shoot was to bring a piece of Detroit and juxtapose it with an unexpected setting. Following this direction, a classic Detroit barber shot was erected on a cliff in Big Sur, California to really drive the campaign direction home.

Credits

Creative Director: Mike Carson
Photographer & Director: JUCO
PUMA Creative Director: Remi Carlioz

Stylist: Ade Samuel

Set Design: Jamie Dean Studio

PUMA Team: Vivan Ramirez, Kristina Fields & Minnie Tran

Event Production: A-OK Collective

No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.