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Kendrick Lamar

Grand National Tour

CREATIVE DIRECTION & PRODUCTION DESIGN © 2025

Following his iconic Super Bowl performance, Kendrick Lamar reunited with former labelmate SZA for a worldwide stadium tour. Spanning 47 shows, it stands as the biggest co-headlining tour in history. Continuing on their momentum, Mike partnered with frequent collaborators Dave Free and Kendrick to craft the show’s creative direction and stage design. Contiuning the visual language introduced with the GNX album and Super Bowl Halftime performance, the tour featured an expansive stage design, cinematic visuals, dynamic choreography, and high-energy SFX that captured the clever spirit of his latest album & legendary discography. Mike's creative studio, ThankYou92, also creative produced, provided design & direction support, as well as co-produced the screen content, alongside pgLang.

Credits

Stage Design & Creative Direction: Mike Carson, Dave Free, & Kendrick Lamar

Creative and Design Support: ThankYou92

Management: pgLang
Tour Director: Christian Coffey
Production Manager: Bryan Sheckel

Choreographer: Charm La'Donna | Asst. Choreographer: Tiffany Simone 

Creative Producer & Lighting Designer: Cory Fitzgerald

Musical Director: Tony Chicago | Playback: DJ Huggy

Show Caller: Blair Nicholson |Lighting Director: Davey Martinez

IMAG Director: Damien Gravois |Media Server Programmer/Op: Danny Purdue

TY92 Creative Producer: Valtteri Laihanen

TY92 Art Director: Curtis Taylor Jr.

TY92 Associate Designer: Jack Headford

TY92 Visualization/Renderer: Randy Cano & Ben Caires | TY92 Creative Assistant: Mohamed Rezk

Screen Content: ThankYou92 & pgLang

Content Director: Mike Carson & Dave Free

Content Producer: Valtteri Laihanen, Arika Domanick 

Content: Art Director: Megmik Vosghanian 

VFX Supervisor/Editor: Andrew Keyser

Lead Editor: Chaz Smedley    | Editor: Will Tooke | Editor: Tom Watson 

Illustrator: Jules Itskoff | Graphic Designer: Isha Dipika Walia 

3D Artist: Adam Spizak, Matea Friend , Vlad Bochko, Randy Cano, Tom Fenton, Robert Borashan 

Consulting Content Producer: Lou Alencar 

Interstitials Director/Prod: Alex Moors  & Good Company

Not Like Us digital collages by Lauren Halsey

Wardrobe Lead: Karizza Sanchez | KL Stylist: Marika-Ella Ames  | Dancer Stylist: Kat Mateo

Backstage/Wardrobe: Belle Abuyo, Alexis Mahrie 

Stage: TAIT | Lighting/Video: Upstaging | SFX: Strictly FX

SZA Creative & Design: Human Person 

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Photos: Greg Noire, Andrés Tardio, Jose Quintanilla

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Mike Carson ©2020
Multidisciplinary Creative