Big Sean & Metro Boomin
Double Or Nothing (Album Campaign)
CREATIVE DIRECTION ©2017
For the unexpected collaborative album from Metro Boomin & Big Sean, the creative direction of the album campaign was minimal by both necessity and design. The overall direction led by Mike & Omar Rajput featured a strong industrial aesthetic, acting as a symbol of Midwest strength & grit shown by the artists.
Credits
Creative Direction + Concept: Mike Carson for The 92 Group
Art Direction & Graphic Design: Omar Rajput
Cover + Press Photos: Baz
MGMT: Roc Nation, Zeno Jones & Rico Hines
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Photo Cred: Thomas Falcone, UMG & Camera Jesus
Mike Carson ©2020
Multidisciplinary Creative