Apple - The Day The World Danced

FILM DIRECTION © 2026

For the 2026 Super Bowl halftime show, Mike was commissioned by Apple to direct the latest installment of the 'Shot on iPhone' series, commemorating Bad Bunny's monumental performance through a short film captured entirely on iPhone 17 Pro. Leading a team of 23 photographers and cinematographers across 11 time zones, the production documented fan reactions in real time from Puerto Rico, San Francisco, Mexico City, São Paulo, Madrid, Seoul, Tokyo, and Kampala, reaching more than 128.2 million viewers worldwide.

Credits