CREATIVE DIRECTION & EXECUTIVE PRODUCTION ©2021
Again for 2021, Mike executive produced and creative directed the Apple Music Awards campaign, celebrating the massive years of superstars The Weeknd, Olivia Rodrigo, & H.E.R, as well as international artists such as Wizkid & Aya Nakamura. The creative direction featured a specific color story for each artist, and was centered around a "portal-like" set design, which acted as a visual motif for transition, as they closed their year in music.
Creative Director & Executive Producer: Mike Carson
Apple Music Executive Producer & Creative Director: Lee Lodge
Director: Micah Bickham
Consulting Producer & Lead Writer: Curtis Taylor Jr
Production Designer: Tyler Jensen | Set Designer: Nelson Del Castro
Lighting Designer: Rob Sinclair
DP: Jon Chema
Apple Music B.E. Executive Producer: Bebhinn Gleason
Apple Music B.E. Production: Chris Choun, Sinead Murphy, Sophia Rai, Ben Hack, Christian Kouma
Production: Rob Paine & Aaron Cooke
And thank you to everyone who contributed to this project!
Mike Carson ©2020