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Apple Music

Apple Music Awards '21

CREATIVE DIRECTION & EXECUTIVE PRODUCTION ©2021

Again for 2021, Mike executive produced and creative directed the Apple Music Awards campaign, celebrating the massive years of superstars The Weeknd, Olivia Rodrigo, & H.E.R, as well as international artists such as Wizkid & Aya Nakamura. The creative direction featured a specific color story for each artist, and was centered around a "portal-like" set design, which acted as a visual motif for transition, as they closed their year in music.

Credits

Creative Director & Executive Producer: Mike Carson

Apple Music Executive Producer & Creative Director: Lee Lodge

Director: Micah Bickham

Consulting Producer & Lead Writer: Curtis Taylor Jr

Production Designer: Tyler Jensen | Set Designer: Nelson Del Castro

Lighting Designer: Rob Sinclair

DP: Jon Chema

Apple Music B.E. Executive Producer: Bebhinn Gleason

Apple Music B.E. Production: Chris Choun, Sinead Murphy, Sophia Rai, Ben Hack, Christian Kouma

Production: Rob Paine & Aaron Cooke

And thank you to everyone who contributed to this project!

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