Apple - Shot on iPhone: Usher SBLVIII

Shot on over 40 iPhone 15 Pro and Pro Max devices, USHER: A Shot on iPhone brought viewers inside the Super Bowl Halftime Show like never before. Rehearsals were filmed in black-and-white to capture the raw process, while the live performance was captured in color. With iPhones hidden in the stage and mounted on performers, Mike and his team created a film that offered intimate, up-close angles usually impossible to see on a broadcast. The project won a 2024 One Club Gold Pencil and was shortlisted for a Cannes Lions award.

Credits

Directed by: Mike Carson

Executive Producer: Ryan Hahn

Prod. Company: HPLA | Producer: Alicia Martinez

DP: Xiaolong Liu

Agency: TBWA\Media Arts Lab (MAL)

MAL CD: John Finley | MAL ECD: Greg Greenberg

MAL ACD: Carlyle Garrick & Geo Panchame

MAL Producer: Adam Sarraga | MAL EP: Ian Kelly

Editors: Kyle Valenta, Dan Sherwen, Chaz Smedley

Camera Team: Justin Ongeri, Jacob Perry, Mohamed Samra, Joanna Nguyen, Chris Latouche, Bellamy Brewster, Sergey Nikitenko, Adam Hull, Natasha Abdul, Connor Lambert

Edit House: Cartel

Color: Ricky Gausis / Trafik

‍

No items found.

←back to live projects ←back to films ←back to creative projects

previous next